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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

The healthcare industry is complex – here’s why that’s an opportunity for data-driven healthcare marketers

Marketers capable of creatively leveraging data to tackle traditional u201cbarriersu201d to success will not only to move more units but empower customers to meet shared goals and improve patient outcomes.

18 Jul 2018
Healthcare Industry Marketing Technology Industry
feature

What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty

To find out your companyu2019s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.

16 Jul 2018
Marketing Technology Industry
opinion

With friends like these…you probably need a patent

Cloud startups need to be wary of large incumbent partners that actually have plans to encroach on their business. Patents are part of the answer.

11 Jul 2018 4 mins
Legal Startups Technology Industry
feature

Shadow IT reconsidered: The case for losing control

Line of business users are provisioning technology by doing an end run around IT. But this loss of complete control of the IT estate has its benefits u2014 for the CIO and the company as a whole.

28 Jun 2018
Cloud Computing Marketing SaaS
opinion

CIO warns of slideware and homogeneity

Tech decision makers must parse whatu2019s real now and what is u201cmarchitecture.u201d

26 Jun 2018
CIO Marketing Technology Industry
opinion

6 steps to help drive consumers to your direct channels

As businesses develop ever more complex distribution strategies for selling goods or services online, the integrity and parity of prices on your owned digital channels has never been more important.

21 Jun 2018
IT Strategy Marketing Technology Industry
feature

Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.

11 Jun 2018
Business Intelligence CRM Systems Marketing
opinion

Now that it’s here, what can we learn from the bumpy journey to GDPR compliance?

Think youu2019re done with hearing about GDPR? Not so fast. Data privacy legislation isnu2019t going anywhere and thereu2019s a lot we can learn from the ups and downs of the EU experience.

31 May 2018
Compliance Laws and Regulations Technology Industry
feature

How IoT will reinvent supply chain management

Companies are increasingly adding IoT to their logistics operations in pursuit of greater visibility and efficiency in their supply chains u2014 and to stave off disruptions to come.

23 May 2018
Internet of Things Supply Chain Supply Chain Management Software
feature

5 biggest IT compliance headaches and how to address them

Industry experts discuss what new regulations concerning data and technology mean for organizations and what IT can do to mitigate security and compliance issues, both old and new.

10 May 2018 5 mins
CIO Compliance Laws and Regulations