Enterprises can have Teradata design a system to suit their needs.
Teradata is expanding its cloud-based analytics platform with a new agentic AI offering called Autonomous Customer Intelligence that, it says, is “designed to transform raw data and customer signals into context-aware, real-time actions at scale.”
Autonomous Customer Intelligence will use agents to construct data products, detect signals, interpret context, and respond autonomously, the company said. It is built on existing elements including Teradata’s AI Services, Customer Intelligence Framework, and integrated data products.
“What Teradata is doing here is connecting the dots between their data foundation (Vantage, ClearScape Analytics, and the Enterprise Vector Store) and their emerging agentic layer with Agent Builder,” said Stephanie Walter, practice leader of AI stack at HyperFrame Research.
Moor Insights and Strategy principal analyst Robert Kramer said that the new offering is a “strategic move” in applying decades of Teradata IP to automate and scale AI-driven CX operations, emphasizing integration, real-time data signals, and AI model deployment within an enterprise-grade platform.
Teradata has a history of providing CX solutions, particularly through its Vantage CX platform, introduced in 2019 and marketed as a comprehensive customer data platform (CDP) combined with analytics.
“The Vantage CX platform is designed to manage large amounts of customer data and support marketing, sales, and service use cases with analytics-driven customer insights and journey orchestration,” Kramer said.
With the new custom offering, Teradata competes with the likes of Salesforce Data Cloud, Adobe Experience Platform, Oracle Unity, and even Snowflake’s Cortex and Databricks’ Customer 360 offerings, HyperFrame’s Walter said.
However, she said, Teradata differentiates itself from its rivals in its pitch emphasising autonomy and data-to-signal integration.
“Most competitors focus on campaign personalization or AI-driven insights but Teradata is talking about embedding agents directly into those workflows so decisions can execute automatically within governed enterprise systems. None of the traditional CX players have yet articulated an ‘autonomous customer intelligence’ concept with Teradata’s level of data-platform integration,” Walter said.
Additionally, Walter pointed out that Teradata will run into further competition from downstream vendors in customer experience, such as Verint, Nice, and even Genesys, as AI agents become more autonomous and move closer to the customer.
